Design-centric shopping site Fab is getting a new distribution partner for the holidays. On Thursday, the New York-based company announced that it would curate a special collection of items for deal site LivingSocial‘s gift guide. As part of the deal, LivingSocial will promote the gifts on its site and in emails to its 24 million U.S. members.
Fab, which has 9 million members and its own set of Holiday Shops launched earlier this month, already has strong traction and reach. But the new distribution deal – which the company said is just the second after it’s deal with Facebook – will allow it to access even more shoppers.
“It’s an opportunity for us to get the Fab brand and products out in front of another large user base,” CEO Jason Goldberg told the Wall Street Journal. “Whether it’s LivingSocial or Facebook, it’s less about selling a specific…
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