Frankly, I have seen more great things come from the design community in the past few years than advertising.
Of course there has been some great advertising, but in terms of solving problems in magical ways, the design industry seems to be more progressive than a lot of adland.
Part of that is that is because a lot of adland believes their job is to make ads to solve problems rather than embracing the possibilities of creativity … however I recently saw something that reminded me the difference between great design and great creativity.
Good isn’t it?
Captures the pain, sadness and horror of the terrorist attack in New Zealand in such a gentle, tender, authentic way.
You see what this work tells me is that while great design communicates a single thought with great clarity, great creativity communicates a 1000 feelings with great emotion.
As much as we…
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