Personal branding is about deciding to take an active role in the direction of your life. You benefit from creating a personal brand because it allows you to self-manage your life and stop depending on others to do it for you. Your personal brand helps you make the most of what you’ve got to offer.
Here are a few ideas from Mel Carson book on personal branding :
- Get a Professional Headshot – Your new professional image starts with an image. Squinching, smiling and dressing sharply make you more competent, likeable and influential.
- Be Discoverable Online – Someone somewhere will be searching for you at some point in your career. Use your real name on the internet and optimise your social media profiles for discovery.
- Have a Professional Purpose – What gets you out of bed in the morning? What helps you be better at what you do? A professional…
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Wonders of Wandering 